Mu nthawi yomwe malo obiriwira a m'mizinda ndi malo osonkhanira anthu onse akukhala ofunikira kwambiri pa moyo wabwino wa anthu ammudzi, Haoyida, wopanga wamkulu wokhala ndi zaka 20 zaukadaulo pa mipando yakunja, wayambitsa njira yake yatsopano: benchi lakunja lachitsulo lamakono lopangidwa kuti lisinthe momwe anthu amalumikizirana ndi malo opezeka anthu ambiri. Benchi yatsopanoyi, yopangidwa ndi chitsulo chapamwamba komanso yokhala ndi mawonekedwe amakono obowoka, ikukonzekera kusintha kulimba, chitonthozo, komanso kukongola kwa mipando yakunja.

Pamene mizinda padziko lonse lapansi ikuika patsogolo kupangidwa kwa malo opezeka anthu onse komanso okhazikika, kufunikira kwa njira zabwino zopezera mipando yakunja kwakwera kwambiri. Malinga ndi malipoti aposachedwa, msika wapadziko lonse wa mipando yakunja ukuyembekezeka kukula pa CAGR ya 5.8% mpaka 2030, pomwe magawo a mipando yakunja ndi zitsulo akuyendetsa kukula kwakukulu. Izi zikuyendetsedwa ndi kuyang'ana kwambiri pa thanzi la anthu, kukonzanso mizinda, komanso kufunikira kwa mipando yolimba komanso yosasamalidwa bwino yomwe ingapirire nyengo zosiyanasiyana.

Benchi yatsopano yachitsulo yakunja ya Haoyida imayang'ana mwachindunji zosowa za msika. Yopangidwa ndi chitsulo cholimba chokhala ndi utoto wopaka ufa, benchiyi imapereka kukana dzimbiri, dzimbiri, ndi kuwonongeka kwa UV, zomwe zimapangitsa kuti ikhale yoyenera mapaki, masukulu, ndi malo ogulitsira. Kapangidwe ka chitsulo chobowoledwa sikuti kokha kamangowonjezera mpweya wabwino komanso chitonthozo komanso kumathandizira kuti madzi aziyenda bwino, kuchepetsa zosowa zosamalira ndikuwonjezera moyo wa chinthucho.

Kwa zaka makumi awiri, Haoyida yakhala ikutsogolera pakupanga mipando yakunja, kuphatikiza uinjiniya wolondola ndi kapangidwe katsopano kuti ipereke zinthu zomwe zikugwirizana ndi miyezo yapamwamba kwambiri padziko lonse lapansi. Kudzipereka kwa kampaniyo pakuchita bwino kumaonekera m'mbali zonse za ntchito zake, kuyambira pakupeza zinthu mpaka kupanga ndi kuwongolera khalidwe.

“Zaka 20 zomwe takumana nazo zatiphunzitsa kuti njira zabwino kwambiri zogwirira ntchito panja ndi zomwe zimayenderana bwino ndi magwiridwe antchito, kulimba, komanso kukongola,” anatero wolankhulira Haoyida. “Benchi yatsopano yakunja yachitsulo iyi ndi umboni wa kudzipereka kwathu pakupanga zinthu zatsopano, chifukwa taphatikiza malingaliro a makasitomala ndi malingaliro amakampani kuti tipange chinthu chomwe sichingokwaniritsa komanso choposa zomwe akatswiri omanga nyumba, okonza mapulani amizinda, ndi atsogoleri ammudzi amayembekezera.”

Benchi ya pakiyi ili ndi kapangidwe kamakono komanso kokongola, kokhala ndi mipando yobiriwira yosiyana komanso mpando woyera wokhala ndi mabowo ndi malo opumulira kumbuyo, zomwe zimapangitsa kuti ikhale yowoneka bwino kwambiri panja. Kapangidwe kake ka mpando ndi malo opumulira kumbuyo kumatsimikizira kuti ndi womasuka kwambiri, pomwe chimango chachitsulo cholimba chimapereka kukhazikika ndi chithandizo kwa zaka zambiri zogwiritsidwa ntchito.

Kuwonjezera pa kulimba ndi kapangidwe kake, Haoyida yadzipereka kupititsa patsogolo chitukuko. Kampaniyo imagwiritsa ntchito chitsulo chobwezerezedwanso popanga benchi yake yachitsulo yakunja, kuchepetsa mpweya woipa womwe umabwera chifukwa cha mpweya woipa komanso kuthandizira chuma chozungulira. Njira yophikira ufa yomwe imagwiritsidwa ntchito pomaliza benchiyo ndi yoteteza chilengedwe, kuchepetsa mpweya woipa ndi zinyalala.

“Monga opanga odalirika, tikukhulupirira kuti mipando yonse yakunja yomwe timapanga siyenera kungokongoletsa malo opezeka anthu ambiri komanso kuthandizira tsogolo lokhazikika,” wolankhulirayo adawonjezera. “Mwa kuika patsogolo zipangizo zosawononga chilengedwe ndi njira zopangira, tikuthandiza makasitomala athu kupanga madera obiriwira komanso olimba mtima.”

Benchi yatsopano yachitsulo yakunja ya Haoyida ikuyimira kupita patsogolo kwakukulu pakupanga mipando yakunja. Ndi kulimba kwake kosayerekezeka, kukongola kwamakono, komanso kudzipereka ku chitukuko, benchi iyi ya paki yakonzeka kukhala chisankho chofunikira kwambiri m'mizinda, mabizinesi, ndi madera padziko lonse lapansi. Pamene kufunikira kwa mayankho apamwamba a benchi yakunja kukupitilira kukula, Haoyida akupitilizabe kudzipereka kutsogolera njira, chinthu chimodzi chatsopano nthawi imodzi.